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For the past 5 years, we’ve seen a paradigm shift in the way logos are created and how the entire industry is moving towards it. This time around let’s talk about the automobile sector. It’s fast highly competitive and is currently at war in itself. In the race to gain customers, a strong brand can give your company a competitive edge. Customers need to trust your brand before they can trust you with their vehicle.
After rebranding with three-dimensional, chrome logos in the 80s and 90s, carmakers are reverting to flat designs to retain relevance in the digital world. Here’s an example:-
Simplified, two-dimensional logos replicate better on screens and in miniature as app icons, prompting designers to ditch the three-dimensional logos that were popular among automotive companies in the 1980s and 90s.
KIA Motors
Korean company builds some incredible cars across its lineup and they’ll finally receive the marketing and branding attention they deserve. The blocky font with a simple oval is out in favor of a flowing script to spell out the “Kia” name. The brand said the new logo embodies “symmetry,” rhythm” and “rising.” It’s also supposed to look a lot more like a handwritten stamp of approval from the company while inspiring confidence. Honestly, anything is a major improvement from the outgoing logo.
Manufacturer Website – KIA
Agency Website – Blackspace
Citroën’s new redesigned logo has finally appeared. Beginning with a new logo, the French automaker wants to reinvent itself completely from the top down. The logo still features two chevrons but they are redesigned to be more round-edged, hence giving a more modern look.
Manufacturer Website – Citroen
Agency Website – Landor
Formerly 3D and also featuring a chrome-effect, Volkswagen’s old logo was flattened and reduced to its basic elements in September 2019. This was the brand’s first major change to its visual identity since it adopted the 3D design in 2000.
The new logo has a 2D design, with the letters V and W encased in a circle, all colored in one shade of dark blue.
This move was coordinated with the launch of its first fully electric production car, the ID.3, which was the first car to bear the new logo. Like MINI, Volkswagen claimed that its updated “digital-first” branding would mark the “start of a new era”.
Manufacturer Website – Volkswagen
Agency Website – Internal Design Team
Audi’s legendary four-ring logo was obviously something that had to stay. Of course, this didn’t mean it had to remain the same. After revamping their wordmark in 2009, the company chose to drop it all together with this campaign.
To ensure a visually appealing experience across digital devices, Audi introduced a whole new type of family. Clean and modern, Audi’s new typography matched the minimalistic approach the brand took with its visual change.
Manufacturer Website – Audi
Agency Website – Blackspace & Strichpunkt
Case Study Branding
Mini Cooper
German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font, and visuals. MINI will also be taking care of the new approaches to communications in the launch of the new MINI Cooper Clubman campaign.
The MINI Serif special font also strengthens the new brand image. The typeface was developed from a manual font by Swiss designers. The new MINI custom font is geared towards the user, easy to read, and gives content the room it needs.
Manufacturer Website – Mini
Agency Website – Anomaly & KKLD
Let me know which rebranding you guys like the most!