Business Management for Online Coaches
CoachVantage is a practice management software for coaches. CoachVantage doesn’t just automate your business. It empowers trainers and coaches to streamline & grow their business by combining various tools under one easy-to-use roof!
Project Information
Client – Glen Oliverio (CEO of CoachVantage)
Duration – 60s
Target Audience – Online Coaches trying to operate more effeciently
Distribution Channels – Social Media, Homepage, Email Blast.
Project Outcome
Expectations
Glen was working on a wonderful product but he had difficulty to explain each of his clients how the product worked. He wanted a slick video that would do the job for him.
To kick off the project, we sat with Glen to better understand his vision for the product. To better illustrate the problem sets we set out to solve, we went ahead and did some research. We put together a user story on the current situation of our target market. We asked ourselves questions like –
What were the pain points?
What was the current process of solving it?
How does CoachVantage solve their specific problems?
Results
Glen was extremely happy with the final video as it showcased how our character was using the application to streamline their workflow. He immediately used the video on the homepage of his website and is very happy ever since.
14%
Increase in Conversions
3k Views
Over the first week of video upload
Get a quick view into our storyboarding process
Our Brief Process
Storyboarding & Concept
First, we focused on defining the high-level story & the scripting to make sure the flows and architecture of the video were correct. This allows us to eliminate revisions as we were transparent as to what the process was.
Animation Process
Once the storyline and the reference visuals were approved. We crafted a female as around 67% of his existing clients were female. We started the animation process. That’s where we found a balance between the confident color scheme with the lighter and more friendly illustrations.
Final Handoff
We sent Glen a rough cut of the video for his final approval before the final render. Once we were both happy with the direction, We moved on to add as much detail and magic to the creative. We delivered a horizontal version and a square version with the subtitles burned in!
