Course Finder Explainer Video

Studying Abroad is now a Breeze!

Course Finder is a user-friendly tool that has been developed by Krishna Consultants, a pioneer in the educational consultancy sector. Using this tool, you will be able to find the most appropriate programs from a vast database of over 55,000 courses available in 750+ universities across 29 countries.

Project Information

Client – Krishna Consultancy Pvt. Ltd.

Duration – 2min

Target Audience –  High School Students and KC’s Vendors.

Distribution Channels – Social Media, Homepage, Email Blast, Personal Communication, Pitch Video

Student Video

This video is built to show students how easy it is to find relevant courses from 55,000+ universities across the globe. So we crafted a story around a character facing admission issues.

Vendor Video

This video is for Educational Consultants who help students and guide them to the correct university. This video was built around how CourseFinder will help them.

Project Outcome

Expectations

Krishna Consultants approached The Flo Studio to strategize, design an animated explainer video for their new SAAS tool. The goal was simple, we wanted to introduce a new experience for the customers to understand the product. They required 2 animated videos for their two distinct target audiences.

Users – The students which will be using the platform to find and apply to universities.

Educational Partners – Third Party parties of Krishna Consultancy will be using the portal to helo their clients get the apt universities.

Results

We developed 2 separate animated videos that have the same design language which is easily able to make the viewer understand how they can use CourseFinder. Krishna Consultancy was very happy with the videos and was surprised by the quality were able to offer!

Get a quick view into our design process

Here is a rough sketch that we had created during the storyboarding process and the end illustration which we’ve brought to life in the video.

Here is a rough sketch that we had created during the storyboarding process and the end illustration which we’ve brought to life in the video.

Our Brief Process

Storyboarding & Concept

The project started off with an intensive, research and discovery sprint. This included everything from desk research, student interviews to data analysis. From our learning, we were able to conclude with a few clear pain points and user needs. A well-thought-out script & storyboard was prepared for both the videos

Animation Process

We knew from our early discussion that we needed to make a colorful video to be viewed by students so the animations need to be fun and exciting!. The color scheme for the video was inspired by their logo. We have consistently used it across both videos to maintain visual consistency.
We create human characters for both the videos on Adobe Illustrator and animated them wonderfully using Adobe After Effects. Then the post-production, editing,  adding background score and sound effects took place on Adobe Premier Pro.

Final Handoff

There was no time to waste. Our primary focus was to create and launch both the videos within 4 weeks; design and animation included.  We ended up making multiple versions of the video to make sure the video could be flexibly used across platforms and devices.