TAB App Explainer Video

Workout with Friends

 TAB is an instant, location-based, workout buddy matching platform. It connects users with fellow workout or sports buddies and also allows them to bid on trainers at a price that the user can afford.

Project Information

Client – TAB Fit App 

Target Audience –  Fitness Enthusiast

Distribution Channels – Social Media, Homepage, Email Blast, App Videoo

Project Outcome

Expectations

TAB (Train Any Buddy) hired us to create an animated explainer video for them. We chose a protagonist who is trying to hit the gym but his own laziness. TAB has an application-based solution for them as they help him find verified trainers who can work out at his convenience and find workout buddies which will motivate him to work out.
Visual Aesthetics
Once we had the script approved, we went on to create the storyboard. We knew from our early discussion that we needed to make a colorful video. The TAB logo was fairly simple so we had complete creative liberty to create something which was unique to the video.

Results

Once the storyboard was approved, our primary focus was to create and launch the videos within 2 weeks; design and animation included. Upon finalizing each section of the video, it was sent to the client for approval. We make sure to keep the client looped in at every decision so there are no unexpected surprises. 
 
This was our software workflow –
 
  • Create human characters & Backgrounds – Adobe Illustrator 
  • Character Animation – Adobe After Effects.
  • Post Production, Editing, and Sound Effects took – Adobe Premier Pro.

Screenshots of the Video