Skip to main content

As 2022 has just started, video marketing remains the undisputed king in the world of content marketing. It’s a dominant form of content that is increasingly gaining popularity.

Overlooking this type of marketing medium in 2022 can be your biggest mistake because it can cost you everything. If you take a look around, you’ll see it everywhere – social ads, digital OOH placements, broadcast spots, and numerous other marketing channels.

In 2022, videos will likely continue to dominate the marketing industry, raising the standard across all earned, owned, and paid channels. With that in mind, we’ll quote here a common proverb that rings particularly true in the video industry: “The greatest time to begin was yesterday.” Now is the second-best time.”

You may have even read various posts on video marketing and its importance, assuring yourself that in 2021, you would finally emphasize video. Well, 2021 has come and gone, and those who have increased their reliance on video reap the benefits. In other words, if your brand is still overlooking video content for an uncertain future date, you are already missing out on many of its benefits.

If you’re still speculating, here take a look at video marketing statistics that prove the significance of video marketing in 2022 and beyond.

So, without any further ado, let’s get started!

Video Marketing Statistics (2022)

If you look at the size of the list, you’ll find tons of video content stats. The information might be a bit overwhelming for you. For your ease, we have broken all the statistics into the following different categories:

  • BuzzFlick Original Research
  • Marketing goal statics
  • Social media statistics (LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok)
  • Customer video viewing pattern statistics
  • Trends in the video marketing industry statistics

So, let’s get into it.

BuzzFlick Research On Video Marketing

BuzzFlick did a video marketing study in the middle of 2021 to better understand how our own audience engages with video.

Most of the information we have gathered mainly focuses on how consumers interact with video and why video content marketing has become significant for businesses.

So, let’s check out what we have explored regarding video marketing in 2022:

Key Video Marketing Stats

key video marketing stats

  • By 2024, US marketers would spend 41.9 percent more on video ad campaigns. The sum is predicted to increase to 12.66 billion USD in 2024, up from 10.18 billion USD in 2019.
  • Video content is 1200% more effective than other types of content.
  • A landing page with a video is 53% more likely to appear on page 1 of the Search Engine Result Page.
  • Attaching a video to an email boosts the click-through rate by 200-300%.
  • 8 out of 10 people purchase an app or software after watching a video from a brand.
  • 9% of businesses in the US are using YouTube to promote their brand.
  • Two-minutes long videos acquire the most engagement.
  • Around 54% of email subscribers prefer to open emails with videos.
  • By 2022, downloads and streaming videos will account for 82% of worldwide internet traffic.
  • Blog posts that include video generate three times the number of inbound links as blog articles that do not have video.

Video Marketing Statistics By Social Platform/Channel

Now that we’ve analyzed some video marketing statistics split down by marketing objective, it’s time to look at statistics broken down by video marketing channel.

We’ll spend most of our time discussing various social media platforms because there is so much to learn about their distinctions, but our last segment will address non-social channels.

Let’s begin with LinkedIn.

LinkedIn Video Stats

  • LinkedIn users are 20 times more likely than any other post to share a video. (LinkedIn)
  • On LinkedIn, content created for silent viewing is 70% more likely to be viewed till the end. (LinkedIn)

Facebook Video Stats

  • The ideal video duration for Facebook engagement is between 2 and 5 minutes. (Social Insider)
  • Over 100,000 Facebook followers account for 71% of all video content. (Social Insider)
  • Social marketers for marketing now prefer to use Facebook. (Sprout Social)

Twitter Video Stats

  • Every day, around 2 million videos are watched on Twitter. (Hootsuite)
  • Tweets with videos can attract 10x more engagements than tweets without video content. (Twitter)
  • The #3 reason social media users use Twitter is video consumption. (Hootsuite)
  • Promoted Tweets with videos reduce cost-per-engagement by more than 50%. (Twitter)

Instagram Video Stats

  • 50% of respondents report visiting a website to purchase a product or service after seeing it in Stories. (Instagram)
  • 58% of individuals report increasing their interest in a brand or product after seeing it in Stories. (Instagram)
  • 1 out of 4 consumers purchased right after viewing an Insta story. (Animoto)
  • 77% of marketers have an IGTV video. (Animoto)
  • 58% of marketers used video marketing to promote their products/services and brands on Instagram in 2021. (TV)
  • Instagram every month entertains around 1 billion users. (Hootsuite)

TikTok Video Stats

  • TikTok is virtually unexplored, with just around one in every ten video marketers giving it a try. 66% of individuals who have tried it report success. (NDN Group)
  • 63% of all videos with the greatest click-through rate begin focusing on the product or core message within the first 3 seconds. (TikTok)
  • Vertically shot TikToks (9:16) have a 25% higher average 6-second watch-through rate than horizontally shot TikToks. (Tiktok)

Snapchat Video Stats

  • Snapchat’s vertical videos outperformed horizontal videos by a factor of nine. (Animaker)
  • Every day Snapchat generates more than 10 billion views. (The Verge)
  • 65% of ads on Snapchat are viewed with their sound on. (Hootsuite)

Non-Social Channels Video Stats

  • 88% of all connected TV viewing occurs on the following five applications: Disney+, Amazon Video, Netflix, YouTube, and Hulu. (Comscore)
  • According to a Pew Research study, 87% of users said that YouTube is important for helping them figure out how to do things they haven’t done before. (PewResearch)
  • For the first time, streaming households surpassed pay-TV households in 2020. (Nielsen)

Customer Video Viewing Pattern Statistics

When exploring the video marketing stats of 2022, it would be highly unfair to overlook the customer video viewing patterns. How viewers engage with video content has drastically changed in the past few years. The demand for video content has massively increased, and it will grow with every passing year because who has time and competence to read long, boring texts.

If you don’t believe our words, look at the stats mentioned below.

  • In 2021, 85% of people expected to see more video content from the brands they often purchase. (Hubspot)
  • 69% of people prefer to watch short videos when learning about a new service or product. (Wyzowl)
  • 55% of people claimed to watch videos regularly, while 78% report watching videos every week. (Social Media Week)
  • In 2018, 55% of people are reported watching informational or instructional videos. That’s up from 45% in 2016 and 28% in 2013. (TechSmith)
  • While hiring for a new marketing position, 84% of the marketers consider video creation skills essential in the candidate. (Animoto)