The Challenge
Being an established hospital since the past 15 years, they required a professional brand logo that would define their vision and commitment to their patients moving forward. They specialize in hemodialysis and kidney related diseases.
A lot of research was conducted on various logos, icons & hospitals nearby.
The Research & Design Process
Each of our branding process starts off with a discovery session and an online questionnaire which the client has to fill out. Then once have a basic understanding of what has to be done, we'll go ahead and conduct research of the hospital industry, the new players in the last year and the local and pan-India hospitals., We discover the kind of brands they have built visually and we take a global approach to see some of the world's best hospitals as well and we design a few concepts. These concepts are very broad directions of where we can go visually.
These are the 3 concepts we had designed for them
Back to the Original
Once we shared the above concepts with the client, they liked the one in the middle right away! They just requested we change the color to maintain the original brand colors. We chose a slightly lighter version of the same. During the process they asked us how this logo will transfer onto the other brand elements. So we crafted a basic brand mockup as to how other elements would look Once they had a look at the mockup, they were certain that they had made the right decision.
This is the final logo they loved!
Expanding the Brand
Once we had the logo designed. We had a good overview of the colors and the style we were going to use to expand the brand into various collateral. We used a similar designs style to develop the following print collateral's.
1. Patient File
2. Visiting Card
3. Media Designs for the Waiting Lobby TV
4. Nameplates for the entire Hospital
5. Prescription Pad Base Design (Customizable by the client for every department & doctor)
2. Visiting Card
3. Media Designs for the Waiting Lobby TV
4. Nameplates for the entire Hospital
5. Prescription Pad Base Design (Customizable by the client for every department & doctor)
Here we've used the lines as the main brand style element across the printable. It's not shown here as we cannot showcase any sensitive information.
The Flo Studio has created such an amazing logo for Shravan Hospital. They have given a new identity to it. The designing work done by them has helped me give a corporate touch to my hospital. The new logo and designs has made my hospital more colourful and consumer friendly.
SHRAVAN KHETAN
Director of Shravan Hospital
