BRAND DESIGN / REAL ESTATE
WHC ONE
In a city where commercial real estate often blends into sameness, WHC One was envisioned differently.
Not just as a building — but as a statement of intent.
Located on WHC Road, Nagpur’s most active retail corridor, the project demanded a brand identity that could match its ambition.
CLIENT
Golechha Housing & Infrastructure Pvt Ltd
Golechha Housing & Infrastructure Pvt Ltd
SERVICES
Brand Strategy / Brand Identity / Packaging
Brand Strategy / Brand Identity / Packaging
INDUSTRY
Real Estate
Real Estate
CHALLENGE
The Indian real estate market is saturated with:
- Generic glass buildings
- Overused “luxury” narratives
- Lack of distinct positioning
- Overused “luxury” narratives
- Lack of distinct positioning
WHC One required a different approach.
The objective was to:
- Establish a clear premium position
- Attract high-value retail and office occupants
- Increase perceived value before completion
- Stand apart in a visually saturated environment
The objective was to:
- Establish a clear premium position
- Attract high-value retail and office occupants
- Increase perceived value before completion
- Stand apart in a visually saturated environment
ARCHITECTURAL VISUALIZATION
Rather than treating architectural renders as a final output, we used them as a strategic design tool. We developed multiple custom 3D iterations of the building to explore how different facade styles could influence perception and positioning.
PHYSICAL TOUCHPOINTS
The WHC One Brand identity was designed to extend seamlessly beyond print into a cohesive physical ecosystem across the city. Rather than isolated executions, these elements function as a unified system—ensuring that every interaction, whether fleeting or immersive, consistently communicates the project’s scale, clarity, and premium positioning.
- Luxurious brochure design
- High-street hoardings
- Metro pillar branding
- Airport digital displays
- On-site signage
- Luxurious brochure design
- High-street hoardings
- Metro pillar branding
- Airport digital displays
- On-site signage
CURRENT WORK STATUS: ONGOING
DIGITAL EXPERIENCE
The digital experience for WHC One was crafted as a seamless extension of its architectural and brand vision—designed not just to inform, but to immerse. Every interaction is intentional, guiding users through a curated journey that mirrors the physical experience of the space.
- Custom Website
- High Performing Landing Page
- Social Media Accounts
- CRM Integration
- Performance Marketing & Analytics
The result is a high-impact, intuitive experience that elevates perception and positions WHC One as a truly premium commercial destination.
- Custom Website
- High Performing Landing Page
- Social Media Accounts
- CRM Integration
- Performance Marketing & Analytics
The result is a high-impact, intuitive experience that elevates perception and positions WHC One as a truly premium commercial destination.
CONCLUSION
At The Flo Studio, we partner with developers to build real estate brands that do more than market projects — they elevate them. Our work is focused on increasing perceived value, accelerating demand, and positioning developments to compete at a higher tier within the market.
For collaborations and project inquiries:
hello@theflostudio.com
For collaborations and project inquiries:
hello@theflostudio.com
