Prime Pharma OTC
Brochure Design 2023
2023 | Promotional | Print & Digital
We recently finished an entire product design project for Prime Pharmaceuticals for their new OTC range of products that they are going to be manufacturing in India and distributing in markets such as the USA, LATAM, Africa & Europe.
This is our first large branding design project on a global scale and we are excited to work with brands and companies that value design.
These stunning visuals, meticulously hand-drawn and enriched with captivating paint splatter textures, embody the ethos of our endeavor. Each stroke of the artist's hand converges with the sophistication of medical science, illustrating a harmonious fusion between human creativity and medicine.
The juxtaposition of the hand-drawn sketches against the dynamic paint splatters generates an aura of dynamic energy, symbolizing the ceaseless motion and evolution within the pharmaceutical landscape. This metaphorical representation resonates deeply with our commitment to progress, innovation, and a relentless pursuit of excellence.
Client – Prime Pharmaceuticals Pvt. Ltd
Art Direction - Aditya Golechha, The Flo Studio
Illustration - The Flo Studio
Software Used - Adobe Photoshop, Adobe Illustrator
Print Design Strategy
We designed the brochure with the philosophy of paint platter and texture. We wanted to design something radically different in the pharma sector. The pharmaceutical sector in India is very very corporate and we were successful in working with a company that gave us artistic liberty to be as creative as we can.
We chose a paint splatter texture because of its dynamic visual nature and the flavor it adds to the corresponding medicines.
Women Specific Creatives
Introducing our meticulously crafted creatives, a seamless blend of artistic ingenuity, designed to capture the essence of innovation within the realms of healthcare where the focus is on Women. These are creatives designed for medicines for women usually aiming towards women who wish to start a family, medicines to be taken during various trimesters of their pregnancy, and for post-pregnancy pain management.
These creatives were developed as cover pages for some of the pages in the brochure.
Introducing our creatives, a seamless blend of artistic ingenuity, designed to capture the essence of innovation within the realms of healthcare where the focus is on various target organs of medicines.
These are creatives designed for medicines for men usually aiming towards men's fertility, muscle pain & joint pain.
These creatives transcend the traditional boundaries of visuals, serving not only as pieces of artistry but as a reflection of our unwavering dedication to groundbreaking pharmaceutical solutions & the medicines manufactured.