Overview
We recently finished an entire product design project for Prime Pharmaceuticals for their new OTC range of products that they are going to be manufacturing in India and distributing in markets such as the USA, LATAM, Africa & Europe.
This is our first large branding design project on a global scale and we are excited to work with brands and companies that value design.
These stunning visuals, meticulously hand-drawn and enriched with captivating paint splatter textures, embody the ethos of our endeavor. Each stroke of the artist's hand converges with the sophistication of medical science, illustrating a harmonious fusion between human creativity and the medicine.
The juxtaposition of the hand-drawn sketches against the dynamic paint splatters generates an aura of dynamic energy, symbolizing the ceaseless motion and evolution within the pharmaceutical landscape. This metaphorical representation resonates deeply with our commitment to progress, innovation, and a relentless pursuit of excellence.
Design Strategy
We designed the brochure with the philosophy of paint platter and texture. We wanted to design something radically different from the other companies in the pharma sector. The pharmaceutical sector in India is very very corporate and we were successful in crafting a unique identity which is bound to raise eyebrows
We chose a paint splatter texture because of it's dynamic visual nature and the flavour it adds to the corresponding medicines.
Women Specific Creatives
Introducing our meticulously crafted creatives, a seamless blend of artistic ingenuity, designed to capture the essence of innovation within the realms of healthcare where the focus is on Women. These are creatives designed for medicines for women usually aiming towards women who wish to start a family, medicines to be taken dueing various trimesters of their pregnancy and for post pregnancy pain management.
Organ Specific Creatives
Introducing our creatives, a seamless blend of artistic ingenuity, designed to capture the essence of innovation within the realms of healthcare where the focus is onvarious target organs of the human body.
Men's Creatives
These are creatives designed for medicines for men usually aiming towards mens fertility, muscle pain & joint pain.
Transcending Medicine
These creatives transcend the traditional boundaries of visuals, serving not only as pieces of artistry but as a reflection of our unwavering dedication to groundbreaking pharmaceutical solutions & the medicines manufactured.
