Sketchology Studios 3D Video
2022 | Promotional | Explainer Video
Sketchology Studios specialize in crafting 3D Animated Videos for Technology products in the medial and bio-medical space. They wanted a marketing video to promote their video animation services to their target audience specially biotech companies. They wishes to create a story about how companies who invest in visual design wins. They initially approached us to create a mix of 2D & 3D Animation to convey how startups can better communicate their services.
Client – Sketchology Studios
Target Audience – Bio-medical CompaniesScript - Sketchology Studios
Art Direction - Aditya Golechha
3D Animation & Sound Design - The Flo Studio
Softwares Used - Adobe Photoshop, Blender & Adobe Premier Pro
We came up with an idea to create a complete 3D world where we can showcase how startups can use Sketchology's services to communicate better with their prospective users or during pitch competitions. Our clients had given a rough storyboard which we expanded upon.
We custom crated all the characters in the video within Blender and our main source of inspiration was to create a Disney-esque character with wide large eyes and a symmetrical body structure. We crafted a character called Riya who was our African american medical professional who can be seen in her lab coat in our high resolution renders below.
So our clients had given us a rough story about how a scientist is trying to pitch to her investors in a visual manner to win their hearts. So we expanded on it and showed how investing in a visual medium leads to winning in the digital world.